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Aunt Jackie's

Hair CareTextured Hair

Aunt Jackie's is one of the most recognizable names in the textured hair care aisle: a range of curl creams, conditioning butters, and stylers built specifically for curly, coily, and wavy hair. Launched in 2008, the brand has become a household staple for Black families who want effective, accessible products without the luxury markup. Available at Target, Walmart, Sally Beauty, and Ulta.

Founded

2008

Founder

Unknown

Based In

USA

Category

Hair Care

Rating

4.4

BLK Society Rating

4.4+ Leave a review

Meet The Founder

Founder Photo

Unknown

Founder

Known For

Founder profile coming soon. Unknown founded Aunt Jackie's in 2008.

The Story

Aunt Jackie's was developed to give textured hair communities an affordable, no-compromise product line at mass retail. The brand's name and aesthetic evoke the kitchen-table wisdom of a trusted aunt: someone who knows your hair better than any beauty editor. The line has been a community staple since its 2008 launch.

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