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Be Rooted

Art & Design

Former Target buyer Jasmin Foster built Be Rooted into the first Black-owned stationery brand at Target and one of TIME's most influential companies. Journals and gifts designed for women of color.

Founded

2020

Founder

Jasmin Foster

Category

Art & Design

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Meet the Founder

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Jasmin Foster

Jasmin Foster

The founder's full story, background, and vision will appear here. This is where the real narrative lives, the why behind the brand, the journey that built it, and what comes next.

Pending Founder Update

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