Meet The Founder
Houston White
Founder
Known For
Founder profile coming soon. Houston White founded FRESH by Houston White in 2009.
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Discovery · Hair Care
IF YOU LOVE FRESH,
YOU'LL LOVE THESE.
Uncle Jimmy
by Black-owned
Premium Black-owned men's hair, beard, and grooming brand built for the barbershop community. Uncle Jimmy covers everything from beard balms and wave pomades to edge control and styling products -- the full arsenal for men who take their look seriously. Available at Target and Sally Beauty.
Up North Naturals
by Lisa Keizer
The first Canadian Black-owned hair care line to enter a major US retailer. Lisa Keizer built Up North Naturals around clean, sulfate-free formulas for textured hair -- developed in Toronto and brought to shelves at Target. Proof that Black hair care innovation isn't limited by borders.
Urban Hydration
by Psyche Terry & Vontoba Terry
Psyche and Vontoba Terry founded Urban Hydration to create affordable, clean beauty for dry skin and hair. A portion of every purchase funds the construction of clean water wells in Kenya. Now one of the most distributed Black woman-owned beauty brands in the US, available at Target, Walmart, and CVS.
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