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Naturalistas

Baby & Kids

Purpose Toys founder DeeDee Wright-Ward created Naturalistas as one of the first natural hair fashion doll lines at major retail. The 11.5-inch dolls celebrate four different curl types, natural hair colors, and cultural hairstyles -- designed to make Black girls see their crowns as something to be proud of. Purpose Toys is the nation's largest and most widely distributed Black-owned toy company. Available at Target and Walmart.

Founded

2022

Founder

DeeDee Wright-Ward (Purpose Toys)

Category

Baby & Kids

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DeeDee Wright-Ward (Purpose Toys)

DeeDee Wright-Ward (Purpose Toys)

The founder's full story, background, and vision will appear here. This is where the real narrative lives, the why behind the brand, the journey that built it, and what comes next.

Pending Founder Update

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