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PROUDLY

Baby & Kids

The first baby care brand built around the specific hair and skin needs of Black and Brown babies. Gabrielle Union and Dwyane Wade co-founded PROUDLY around plant-based, dermatologist-approved formulas -- and a brand identity that finally centered babies of color in the baby aisle. Black-founded and 100% diversely run. Available at Target.

Founded

2022

Founder

Gabrielle Union & Dwyane Wade

Category

Baby & Kids

Official Site

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Meet the Founder

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Gabrielle Union & Dwyane Wade

Gabrielle Union & Dwyane Wade

The founder's full story, background, and vision will appear here. This is where the real narrative lives, the why behind the brand, the journey that built it, and what comes next.

Pending Founder Update

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