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TONE

Body

Black-owned personal care brand launched by AMP (Any Means Possible), the Atlanta-based content collective led by Kai Cenat. Unisex body lotions, deodorants, body wash, and body mist -- all priced under $15. AMP sold seven figures in 72 hours at launch and entered Target stores nationwide in 2025. Built to make premium personal care accessible to the community they built their careers serving.

Founded

2025

Based In

USA

Category

Body

Rating

4.4

Official Site

shopatone.com

BLK Society Rating

4.4+ Leave a review

Meet The Founder

Founder Photo

AMP (Kai Cenat, Duke Dennis, Fanum, Agent 00, ChrisNxtDoor, ImDavisss)

Founder

Known For

Founder profile coming soon. AMP (Kai Cenat, Duke Dennis, Fanum, Agent 00, ChrisNxtDoor, ImDavisss) founded TONE in 2025.

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