In the UK, broadcaster Channel 4 and Lloyds Bank have shortlisted nine businesses for the 2026 edition of Black in Business, the program that puts Black-owned brands on national television.
Four winners will each receive £200,000 in free advertising airtime, a professionally produced TV ad, and six months of marketing support and mentorship. For a small brand, that package solves the problem money alone often cannot: being seen by millions of people at once, with creative that can stand next to anyone's.
The program is British, but the lesson travels. Media companies hold a lever for Black business that grants cannot match, and Channel 4 keeps pulling it.
“The scarcest asset for a small brand is not money. It is attention at scale.”
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